The BAT wasn't developed in a sleek boardroom or a flashy tech-driven fitness lab. It was created in our garage.
Like many garages, ours doubled as a home gym - a place filled with the usual equipment...a bench press with barbell and plates, a few dumbbells and kettlebells.
Yet over time, we found ourselves returning to one simple idea:
Movements built around an anchored, lever style bar simply felt better. More natural. More fluid. More dynamic.
Then life changed everything.
After Olivia underwent major abdominal surgery, lifting a traditional 45 pound barbell was no longer an option. But we knew that same grounded, leverage-based style of training would allow her to rebuild strength safely—especially through her core.
So we built a better solution.
Using a wooden dowel, a piece of PVC pipe, and a rubber ball, we created the first BAT prototype. It was crude, but it proved something important: there was a better way to train.
Over the next several years, we refined every detail—testing, redesigning, and reimagining what strength training could become.
The result is The BAT: the world's first 360-degree leverage strength system.
A tool designed to help people create, control, and transfer force the way the human body was built to move.
Because strength is not simply about how much weight you can move - but how well you can move with it.
Train Smarter. Move Better. Get Stronger.